Change is hard. However, switching over to a system that allows your patients to view their medical records online can build necessary trust.
In this day and age, patients are frustrated by any obstacle to receiving their medical information. Of course, they can always request medical records from your office. But today’s patients don’t want to feel that there’s a “gatekeeper” guarding their personal records.
Using a secure patient portal shows that you care about your patients’ time and want to provide a convenient experience. One study showed that the use of a secure messaging tool increased patient satisfaction from 48% to 59%.
#2: Use Review Sites Responsibly
Sites like Yelp give business owners the option of responding to reviews publicly or privately. In some cases, it’s best to reach out via a direct message. When responding publicly, you should never confirm that the reviewer is a patient or disclose any information about their visit, in order to comply with HIPAA.
Otherwise, a public response to a negative review can help build back trust with the reviewer and establish trust with anyone who comes across it. After all, 74% of patients trust online reviews as much as a recommendation from a friend.
Even a quick note to a concerned patient can signal to them and others that you care about their feedback, and—more importantly—you’re working to improve.
EXAMPLE: A patient complains about long wait times at your office.
Poor response: Sorry you feel this way, but our wait times are actually much lower than the industry average.
Better response: Thank you for your feedback. I’m forwarding this along to the appropriate team so we can work on resolving this issue.
Best response: Thank you for your feedback. We apologize for any inconvenience. We’re working on implementing a new scheduling system that should help to reduce wait times in the future.
In the final example, the provider builds trust with the patient by not only apologizing for the inconvenience but actively working to resolve the issue.
#3: Provide Useful Content Online
A popular way to build trust with an audience, whether or not they are already patients—is to provide useful information. Prospective and current patients are likely to trust providers who can give reliable educational content online.
Typically, this content is hosted on your website and may be shared via social media or email. This may include blog posts about preventing the common cold, the importance of flu shots, tips for recovering from surgery, etc.
While content is important to build trust, your ultimate goal is to get patients through the doors for the best possible care. Content should remind patients of the importance of medical intervention and include a call-to-action for patients to call or fill out a form.
#4: Communicate Online—Often
Follow-up calls and mailers can be a great way to re-engage patients or simply show that you care. But many of today’s patients use the internet as a primary means of communication.
In many ways, the future of healthcare delivery is digital. If you have the option of giving patients more digital access to you and your team, it’s only in your best interest.
Allowing frequent access to providers via a HIPAA-compliant app on a mobile phone is a great way to build trust. Many direct primary care practices now use apps to connect with patients. More and more providers also allow telehealth usage for things like prescription refills.
While your organization has unique needs and capabilities, consider these types of digital improvements to bridge the gap between a patient’s busy life and your organization. Communicate often via HIPAA-compliant apps or emails to build rapport and help patients continue to get the care and support they need.
1. Millennials will cause more shockwaves, and demand health services’ convenience
Millennials don’t just want convenience; they’re insisting on it. They cannot imagine being subservient to the old way of doing things. It was once the norm to wait weeks or months for a doctor’s appointment and then hours in the waiting room. But forward-thinking organizations are departing from this model, and millennials are switching to providers that offer a much higher level of convenience.
If hospitals, healthcare networks and physician practices want to evolve to the changing needs of the millennial patient, they will need to update their processes in 2021. Small changes certainly help: like allowing patients to schedule appointments online or offering text updates and appointment reminders. But today’s millennials want more than the basics, including quick access to health records and easy access to a doctor via text message.
2. Online patient reviews will become more important than ever
Whether you like it or not, patients are going to leave reviews of your office online. And whether you like it or not, it’s in your best interest to encourage patients to leave these reviews.
Online reviews are already heavily prioritized by the search engines. It’s often the first thing people look for when searching for a new doctor, and if they can’t find any reviews, they may simply look somewhere else. Even worse—they may only be able to find a negative review of your brand.
Studies show that people trust online reviews nearly as much as a recommendation from a friend. And while you cannot eliminate every negative review that’s already out there, you can offset them with several positive reviews. With an increased emphasis on online reviews in 2021, your best form of protection is to implement a reputation management program and to encourage happy patients to speak out for your brand.
3. Private equity acquisitions will continue to grow, with healthcare treated more like a business
If you’re paying any attention, you know that private equity acquisitions of healthcare organizations have been rampant in the past few years. Healthcare is a business like any other, and these investors are willing to treat it as such, so get ready for some tough competition in the New Year.
In fact, investors and business types will continue to rush into the market in 2021, disrupting the way we think of healthcare. They simply don’t think like doctors and have fewer fears and “sacred cows.” We’re also likely to see more surprise acquisitions, like CVS acquiring Aetna, for market share and distribution.
4. Patients will continue their rapid evolution as healthcare consumers
It’s not just millennials who are changing the game when it comes to healthcare marketing. Today’s patients are more empowered to make decisions about their healthcare than ever before. No longer are they beholden to the nearest local practice or hospital. Even referrals can be thoroughly researched online before a patient ever agrees to an appointment.
Patients have always cared about quality and cost. Now in the age of healthcare consumerism, it’s easier for them to prove it. They thoroughly vet your organization online before coming through the door. They leave honest reviews and avoid organizations with negative ones.
Healthcare providers can respond by cleaning up their organizations (sometimes physically, often internally), becoming more transparent about services and pricing, and training staff members to meet the needs of the modern healthcare consumer.
5. Google’s E-A-T algorithm will grow stronger
Of course, Google is still the number one search engine for those looking for health information or local providers—so you want to be at the top of the search results. In August 2018, Google confirmed that its algorithms now puts a much higher emphasis on E-A-T (EAT):
Millions of websites saw their search engine rankings drop when this update launched—particularly healthcare websites. In fact, the update was nicknamed the “Medic” update because so many healthcare websites seemed to fall in the search engine rankings at once. And this algorithm is only likely to get stronger.
If Google has no way to verify the legitimacy and trustworthiness of your content, prospective patients may not be able to find your brand online. Healthcare websites will need to step up their content and provide a better overall user experience.
6. People will self-refer on sites beyond Google
In recent years, we’ve seen more patients than ever self-refer through search engines like Google. In 2021, healthcare-specific websites are making it even easier to feel confident about finding a local doctor, and patients are soon to catch on.
Patients can now self-refer through healthcare content giant WebMD, which has been focused on expanding its provider directories in the last several months. Its recent acquisition of Vitals.com reemphasizes this focus, as does its newest push towards digital advertising for doctors. Doctors can now create enhanced WebMD profiles to advertise higher up in the WebMD and Vitals.com results to target self-referrers in their area.
7. More medical practices and hospital groups will try programmatic buying
…And many will retreat as fast as they came in. Programmatic buying makes it much easier to buy advertising that targets the right people with the right message at the right time. Tactics like geofencing, retargeting, search ads, social media advertising, and highly-targeted campaigns combine to ensure messages are uniquely targeted to a prospective patient’s needs at a given time.
As more organizations attempt programmatic buying in 2021, some will succeed. But many will see poor results due to a lack of cohesion throughout campaigns or poorly defined patient personas—emphasizing the importance of marketing expertise with any form of advertising buying.
8. Geofencing will become more common
On that note, geofencing is on the rise in healthcare advertising. A person’s location can tell us a lot about their habits, interests, and activities. And these demographics help us to run targeted ads tailored to that individual. That’s the idea behind geofencing, which allows you to essentially draw a boundary around a location to only serve ads to people within that area.
In healthcare, geofencing allows you opportunities to send relevant articles on, say, health and nutrition advice for people at a gym or a fitness conference. You can also use geofencing to more effectively limit mobile ads so that people outside your typical service area are unlikely to encounter your brand.
9. Patients will communicate in changing ways, and healthcare marketing must adapt
In 2021, more customer service will be automated through chatbots. Today’s patients, “modern patients”, have become used to the idea of convenient healthcare scheduling. They’re becoming less likely to call than to fill out a convenient form or message a chatbot their appointment preferences.
This isn’t the only way patient communication is evolving. More and more patients use voice search to find information, which means healthcare organizations must find ways to help patients get accurate, trustworthy information through products like Amazon Echo and Google Home.
Additional technologies like AI are set to change the face of healthcare communications in the coming years. And in 2021, expect more patients to request the integration of data from their wearable devices as part of their health records.
10. Marketing automation will become more prominent
Healthcare, in general, is far behind other industries when it comes to marketing automation, missing out on opportunities for patient engagement and for becoming proactive partners in health. Today, many digital marketing and advertising process can now be automated. Marketing software allows processes like follow-up emails, digital ads, and social media posts to be programmed ahead of time, saving valuable time and effort.
At the most basic level, you can use automation to send automated emails with appointment reminders or health protocols. In the coming year, we’ll see more sophisticated usage in healthcare. Select hospitals and practices will use the technology to nurture prospective patient leads, reminding them of additional service lines and providing valuable content that keeps the brand at top-of-mind.
11. Landing pages will be a primary driver of patient conversions
Many hospitals, health systems, and even smaller groups and practices have found landing pages a highly successful avenue for patient conversions. When patients search for a specific service line or medical specialty, it’s often better to send them to a page that discusses that point-of-interest—rather than the home page of your website.
While your website is still vital for search engine rankings and branding purposes, these individual landing pages work as a primary driver of new patients in combination with paid search advertisements and digital ads. Well-designed landing pages encourage patients to call or fill out a form with clear calls-to-action, targeted messaging, and few on-site distractions.
12. Facebook ad rates will rise considerably
Coming into 2020, we saw Facebook ad prices remain surprisingly low for a platform with over 2 billion active users. But as the year draws to a close, we’ve seen more and more brands big and small move into the social media space, which will continue to drive up the cost of advertising.
Facebook advertising is an excellent way to reach prospective patients, particularly with limitations on display advertising in healthcare through Google. If you’re considering running Facebook ads in 2019, get started ASAP. Keep in mind that this means more than simply “boosting” posts. Running a well-thought-out campaign targeted towards your most qualified potential patients is the best way to see ROI.
13. Consolidation among hospitals and practices will lead to increased competition and, eventually, marketing sophistication
Hospitals will acquire more practices, and others will merge at even higher rates in 2019. This means that incentives and goals among local organizations will align more and more—so the competition will have to stay one step ahead in marketing initiatives.
It’s no longer possible to simply “wait and see” how the market will change as mergers and acquisitions increase in the coming year. Competing organizations will have to step up their marketing plans in anticipation of what’s to come. All in all, this will lead to marketing sophistication in the healthcare space—unlike we’ve ever seen before.
14. Telemedicine will make huge strides as part of the delivery of care
We already know that millennial patients demand convenience, but the importance of telemedicine transcends generations. From older patients with limited mobility who need fast access to prescription refills to busy moms with quick questions, the convenience of telemedicine is in the best interest of your medical practice’s patients. Also good to note: More patients now have video-conferencing devices at their homes, in living rooms, or home offices, and the number of such video devices will only grow in 2022.
15. Smart marketers will focus on the most important P – product
We’ve talked on this blog about the 5 P’s of marketing: Product, Price, Promotion, Place, and People. While all 5 elements are necessary for the strategic positioning of your business, smart healthcare marketers will place extra emphasis on “Product” in 2021.
More and more healthcare organizations are finding new business models that better suit the changing needs of the modern patient. Practices are implementing “direct primary care” models that offer greater convenience, along with modern environments and features like telemedicine or concierge medicine. Hospitals are paying greater attention to patient advisory councils, making environmental updates, and streamlining processes for a better overall product.
Keep fruit where you can see it. Place several ready-to-eat washed whole fruits in a bowl or store chopped colorful fruits in a glass bowl in the refrigerator to tempt a sweet tooth.
Explore the produce aisle and choose something new. Variety and color are key to a healthy diet. On most days, try to get at least one serving from each of the following categories: dark green leafy vegetables; yellow or orange fruits and vegetables; red fruits and vegetables; legumes (beans) and peas; and citrus fruits.
Skip the potatoes. Choose other vegetables that are packed with different nutrients and more slowly digested carbohydrates.
Make it a meal. Try cooking new recipes that include more vegetables. Salads, soups, and stir-fries are just a few ideas for increasing the number of tasty vegetables in your meals.
1. Optimize your practice website for patient experience
Today more than ever, potential patients are searching on the web for local physicians and healthcare services.
Patients are taking their health into their own hands and by doing so care more and more about establishing a know, like, and trust relationship with a potential practice before walking through the doors or booking an appointment.
Improving your patient’s experience on your website will significantly increase patient leads and retention.
Your website design should have customized features, fast page speed, be mobile-friendly, and be interactive.
A. Designed for Mobile Devices
Most searches are done via mobile or tablet devices, so having a fully responsive medical website design is crucial.
Check out this primary care client example. You can see the menu, a clear call to action, and what they do all above the fold on mobile load.
Make sure your website design includes flexible images and website structures.
The practice website should be built for all platforms, so you capture the maximum number of website visitors and not just limited to desktop searches.
Page speed can be the #1 reason for a high bounce rate for your medical website.
pristol pharmaceuticals website page speed is 99% .
B. Speed Matters
Slow website page speed will irritate your online users and deter them from staying on your website.
Websites that are difficult to navigate with slow page speed will give potential patients a negative experience.
A negative experience makes users more likely to leave your website to go to a competitor’s. It is critical to evaluate and put a plan together to improve website page speed to lower bounce rates and increase lead conversion.
C. Make Treatments & Services Visible
Layout practice treatments and services on the practice homepage.
When patients are visiting your practice website, they should find all your services and treatments quickly if your medical practice offers a wide variety of services down select to the main procedures and services that you want to feature.
When deciding on what treatments to promote, think of your ideal audience, key differentiators, and high revenue procedures.
Use lead forms to make it easy for patients to request appointments and to create a call to action for high revenue services.
Lead forms a big for driving leads in your medical marketing strategy.
When designing lead forms on the website, make sure they are accessible and straightforward. Patients don’t want to fill out long and unnecessary forms to schedule an appointment.
Your practice website needs to be built with proper medical SEO and keywords.
To stay competitive and show up in search results, your website design needs to have all the essential keywords and proper SEO structure.
A top-performing website will have a solid SEO and keywords at the foundation of the website design.
Search engine optimization will be built page by page for all aspects of the website through image optimization, accurate meta descriptions, H tags, page structures, and more.
A medical SEO expert will spend their time building out each page of your practice website and do competitive keyword research to make sure your site is on top of local search results.
2. Invest in Social Media Marketing for Doctors
Social media marketing is an essential part of great medical marketing strategies and will help you share content and reach your ideal patient base.
Social media marketing for doctors is a massive contributor to driving traffic to your medical or dental practice website and search engine rankings.
Social media will help medical marketing strategies reach a broad audience and can be used as a critical lead generation tool.
Utilize the available analytics tools that social media platforms provide to track your efforts and modify the social media marketing campaigns for your dental practice.
Did you know that Instagram analytics will tell you exactly what times of day your followers are most active?
That is a BIG advantage for optimizing exactly when to post to ensure the highest level of visibility.
Not all social media platforms are alike, and not all social media is a good fit for your medical practice. Each healthcare social media marketing platform is different and created for a specific audience.
Take the time to evaluate the social media profiles that are the best fit for the medical marketing of the practice based on the target audience and the makeup of the audience that each platform targets.
Check out the age demographics in the graph below for the major social media platforms. What age do you target?
You do not want to waste precious time and energy on profiles that don’t reach your audience. Instagram tends to be a great fit for marketing a plastic surgery practice, aesthetics, or dermatology marketing; however, Instagram may not be an excellent fit for urology practice marketing.
To be successful for medical marketing for doctors on social media, you need to be:
Consistent and organized
Contain unique images and content for your practice
Create consistent brand continuity
Share content that drives patients to your website
If you are investing in video content, here are some fantastic Youtube SEO tips to keep in mind when posting new videos.
3. Develop a local search engine optimization strategy
Medical marketing for doctors has gone local.
That means that you need to invest time and energy into ranking your website in the 15-20 mile radius around each location for your practice.
A big thing is if you want to rank for it locally. YOU NEED A PAGE FOR IT.
That is a very dumb down version as to say you need well structured and optimized pages for each of our core treatment and services pages.
Take a look at this orthopedic client that we handle medical marketing strategies and local SEO for.
We optimized their orthopedic urgent care page to be well structured and contain local ranking signals such as “Knoxville” on the page.
As a result, they are ranking #1 in search results, and it is one of the top organic traffic generating pages on their website.
Here are some essential tips to remember when creating or optimizing new pages on your website for SEO.
Another critical medical marketing tip for local SEO is to make sure you have individual pages for each location.
If you are a multi-location medical practice, develop a landing page for each dedicated location that you have.
Make sure you include the following items on the page:
The city name in the title tag and on the page several times
NAP – name, address, phone number, hours of that specific location
Providers that see patients at that location
A short write up about that location.
Follow these local SEO tips, and you will be on your way to outranking your local providers in search, which is key to a successful medical marketing strategy.
4. Correct your provider profile listings
Business listings have a significant impact on medical marketing and SEO for doctors.
Your business listings are the business contact information that displays when patients search for you online.
It’s vital to claim, verify, and optimize your business listings across all platforms.
Uniform business listings across all platforms inform Google that the information displayed about your medical practice is accurate.
The more directories and reviews sites that contain the same business information give Google additional confidence to return your data over a competitor’s practice.
Just take a look at the above pie chart.
Citations (a.k.a. business listings) at in the top 5 most important local ranking factors for search.
Popular business listings platforms are Google, Yelp, and Facebook, but there are multiple smaller listing sites that are important to your reputation.
However, do not forget that unlike other industries, in medical marketing, providers also have profiles, and patients search for these as well.
Often, physicians move several times over their careers, which can cause errors and discrepancies in their listings.
It is essential to update and unify listings for your doctors as well.
This will help strengthen your visibility for searches like “orthopedic surgeon near me”.
5. Have an active content marketing strategy
Medical marketing for doctors relies on a solid healthcare content marketing strategy. Content marketing increases your overall website traffic, grows organic search, improves brand awareness, and positions you as a thought leader in your specialty.
A well structured, well-performing blog can and should generate up to 50% of a websites organic traffic.
Take a look at a women’s health client we have in Atlanta.
That is the power of content marketing in your overall medical marketing strategies.
Leverage data at the center of your content marketing strategies.
You can use free tools like Ubersuggest to punch in keywords for topics you want to write about.
It will tell you things like:
Top pages ranking for that keyword.
You can use this information to ensure you are writing about topics people are searching for and take a look at that is already ranking well and make sure you write a more detailed post.
Also, remember that when it comes to medical marketing and content, blog posts are not the only format!
There are dozens of types of engaging content that you can develop to attract and engage patients.
Video is one of our personal favorites.
6. Email is still a viable medical marketing strategy
Stay in front of your patients and website visitors with email marketing! Email as part of your medical marketing strategy is a great way to retarget patients or reach new patients that have expressed interest in a particular procedure or treatment.
Utilize email marketing to create touchpoints with your practice website visitors and share new promotions, specials, blog posts, and the latest practice news. Grow your practice patient email list by encouraging website visitors to sign up for a newsletter.
A newsletter will help you share monthly content about your medical practice and keep your practice in front of mind for patients.
Another powerful way to leverage email as part of your medical marketing strategy is by creating nurture sequences for your lead generation campaigns.
We have a saying here at Pristol , “you paid for them, nurture them!”.
7. Generate new patient reviews
Patient reviews are one of the top 3 most important local SEO factors when it comes to local search rankings.
Let’s go back to this graph again.
You will see reviews are listed at a close 3rd BUT considering that Google My Business is 1st and reviews are a top-ranking factor for GMB; I believe it to be a #1 or #2 most crucial medical marketing strategy to improve local SEO.
Studies have shown that 68% of potential patients form an opinion about your medical practice, and it’s physicians with as little as five reviews.
When choosing between two providers, a patient is 91% more likely to select the provider with higher reviews!
That is a huge deal. 9/10 patients will pick your competitor if your reputation is bad online.
What does this mean? Patient reviews are an essential way to convert potential patients and a huge reflection of your medical practice reputation.
When it comes to medical marketing strategies generating positive patient reviews needs to be at the top of the list!
We recommend leveraging technology to makes sure you succeed with generating reviews.
8. Start creating videos with your providers
Video content created by your physicians is one of the most powerful and engaging ways to content with potential patients.
Video medical marketing helps physicians and medical practices reach potential patients and easily market themselves.
Video now receives substantially higher engagement rates than any other type of content, including images and blog posts.
On top of that, Youtube is owned by Google and is the second largest search engine online.
Giving you another avenue for search growth for your practice to pursue.
Building a video content marketing strategy will help you, as the doctor promote your practices, talk specifically about medical conditions and your treatment approach and create a know, like and trust relationship with potential patients before they ever walk through the door.
If you are struggling to come up with topics or ideas for your first round of videos, we recommend starting with the low handing fruit: patient FAQs.
Think about it…
As a physician, you probably get asked hundreds of questions per month by your patients.
Just jot those down, and I can guarantee you could very quickly come up with six months worth of topics.
The great thing is…you know people are wondering about this!
I highly recommend you get on the video training as part of your medical marketing for doctors.
9. Create procedure based content that relates to patients
Sharing high quality before and after pictures of actual patient results can be one of the single most important medical marketing strategies, a practice that provides aesthetics services can do.
When it comes to plastic surgery marketing, before and after photos are an absolute must in your medical marketing strategy.
Develop a large before and after gallery showcasing multiple examples of successful patient’s before and after for various surgical procedures and age ranges.
If your medical specialty is not cosmetic based consider working with a patient that is willing to share their treatment journey as a case study for your practice.
Or even film for procedures from the operating room (with patient consent, of course).
Check out this video from our client Tim Tollestrup. He specialized in peripheral nerve surgery. This video is on his Piriformis Syndrome surgery.
It is his top-performing video with 21,000 views, and it is on an actual patient surgery. People eat this stuff up nowadays.
Many potential patients are continually seeking the best treatments for medical conditions and improving their quality of life.
Sharing successful patient stories and educating the online visitors of your experience and expertise will turn online visitors into real patients.
This can be a highly successful part of your medical marketing strategy if done correctly.
Need more tips on how to rank treatment, services and conditions pages high in search results? Check out this video.
10. Generate leads with Google Ads and Social Ads
The digital advertising space is highly competitive but essential for driving leads and generating new patients for high revenue procedures.
These platforms are the heavy hitters when it comes to digital advertising for medical practices. Both Search Ads and Facebook Ads Manager have their advantages for targeting potential patients.
Search based ads allow you to target specific keywords in search and present ads to those people in a particular geographical area if you outbid competitors.
Above is a sample of search ads for a client we do mental health marketing for that is a psychiatrist in Manhattan.
We were focusing on bringing in new telepsychiatry clients for them during COVID.
Facebook Ads Manager allows you to create highly specific audiences to present ads based on the data Facebook ad pulled from their personal profiles.
Above is a sample of an ad from a women’s health clinic focusing on driving in new menopause consultations.
We took into consideration things such as age, geography, and interests when targeting our ads.
Therefore, we were able to target only those people that best fit our client’s potential patient base of a specific procedure we are promoting.
Digital advertising has revolutionized the medical marketing industry with platforms like Facebook and Google Ads.
Both PPC and Facebook advertising allows you to customize your advertisement to reach your exact potential patient base and provide specific tracking and analytics to gain great insights into the success of the advertising program.
Not only can you customize your medical practice ads but also monitor the ROI.
Analytics will help you adjust the ads to improve results based on data that has been received.
Digital advertising can be interactive and allows potential patients to engage with advertisements making it easier to capture contact information and convert leads.
Not only can you use digital advertising to drive in new leads and conversions, but you can also use it to boost your organic reach.
Google Ads and Facebook advertising are considerable drivers in converting new patients, growing high revenue procedures, and increasing overall practice revenue.
11. Grow new patient referrals through physician outreach
Physician referrals can be the lifeline of a medical practice, so developing a physician liaison marketing program is essential for sustaining strong doctor referral relationships.
Successful medical marketing for doctors will include efforts to expand your healthcare network and increasing patient growth.
Physician liaison marketing is hiring a representative for your practice to meet with local referring doctors and medical practices to increase patient referrals for the practice.
As the physician relations representative, they extend the bridge of communication between referring doctors and their medical practice.
Referral outreach can result in a significant increase in patient referrals and overall practice growth.
Physician liaison marketing is especially an excellent fit for hospitals, surgeons, and specialty medical practices because their patient base is majority referrals from general practitioners.
Other medical practices can significantly benefit from having a physician relations manager to help grow their healthcare network and meet with local physicians.
Benefits of a Physician Liaison Program:
Skilled physician liaison representative to promote the practice
Connects medical practice and doctors with referring physicians
Helps introduce new physicians to the healthcare community
It provides a way to streamline referrals for primary care providers easily.
Accessible point of contact for referring doctors for questions, concerns, or any other needs
Marketing director for practice
Increases patient referrals
Increases high revenue procedures
Increases overall practice revenue
Track visits and builds the physician’s network
Provides physician referral analytics
Evaluates practice growth and creates a marketing strategy
Easy to track success and ROI
Learn about our online physician liaison training program Physician Liaison University™.
12. Depend on marketing analytics to make decisions
Understanding the medical marketing efforts that are most effective for your medical practice requires proper tracking and data and analytics reports.
Tracking and analytics will give you a fully comprehensive report on the progress of the medical marketing for your practice.
With tracking and analytics, you can target and re-invest in the marketing efforts that have proven successful.
We recommend utilizing software or CRM that provides marketing attribution so you can not only track how patients got into your funnel but see all their points of interaction that caused them to convert ultimately.